Manufacturers, hospital suppliers and pharmacy groups that offer exclusive agreements, specialist portfolios or direct ordering often face the same fundamental sales barrier: the inertia of pharmacy procurement.
Pharmacists and purchasing staff prefer their familiar merchandise-management system. If a product cannot be ordered directly from that system and instead requires a separate web portal, order conversion can fall sharply.
The solution is order intake at the pharmacy point of work via MSV3. MSV3.tiger provides a turnkey, highly available server that connects a direct supplier with pharmacy systems across the DACH region.
Why a dedicated MSV3 order channel can drive sales
Pharmacies send daily orders to wholesalers using the standard MSV3 process. MSV3.tiger integrates the supplier into this workflow. The pharmacy enters the PZN and submits the order as usual, while the data is routed directly to the supplier’s server.
Advantages of the MSV3.tiger architecture
- White label with individual pricing: The server operates under the supplier’s name. Customer-specific prices, daily offers and terms for pharmacies or group members remain under the supplier’s control.
- Real-time availability and response: When the pharmacy enquires about a PZN, the system can return stock, expected lead time or rule-based alternative PZNs if a product is temporarily unavailable.
- Industry standard without pharmacy-side complexity: Whether the customer uses ADG, PHARMATECHNIK, Awinta or CGM, the gateway uses the established MSV3 standard and reduces the need for individual changes at the pharmacy.
Designed for three important user groups
Pharmacy groups and cooperatives
MSV3.tiger pools order volume while member pharmacies continue to work in their own systems. The group server can monitor and manage centrally agreed terms, quotas and purchasing campaigns.
Hospital and practice-supply providers
Hospital and practice-supply processes depend on accurate, documented data transfer. MSV3.tiger provides a traceable handover from the systems of the supplying pharmacies.
Specialist wholesalers and niche providers
Temperature-controlled products, imports and high-cost specialist therapies can be made available through a permanent MSV3 ordering route, turning a niche supplier into an integrated part of the customer’s procurement system.
Low IT effort with controlled GDP and process compliance
tiger.PHARMA provides MSV3.tiger as a scalable managed infrastructure. Ongoing interface maintenance, controlled data exchange and operational monitoring are integrated into the service.
Instead of asking customers to remember another web-shop login, suppliers become part of the pharmacy’s established materials-management workflow.
Would you like to provide your customers with a dedicated MSV3 server?
Talk to us about onboarding and individual pricing.